Uncle Friendly is the alias for Rhett Wade-Ferrell. A kid who grew up on a school camp in Tasmania, surrounded by goats far from civilisation and somehow ended up becoming a director. His extensive career in music videos via his collective Moop Jaw (2005-2009) paved the way to commercials which he has directed around the world since 2005. In 2015 his first short film 'Markers' was selected 'in competition' for the Sydney Film Festival and was nominated for best film, best director, and best screenplay. In the same year, he reunited with Flight Facilities for the first time since their video for 'Crave You' and made videos with Kylie Minogue, Reggie Watts and Sam Rockwell. In 2016 Apple commissioned Rhett to direct a video for Madisen Ward and the Mama Bear as part of the launch of the Apple Music platform. In 2018 Rhett completed an attachment on the 2020 Netflix Original Series 'MESSIAH' starring Michelle Monaghan. Uncle Friendly continues to bring his passion, enthusiasm, and fun to directing commercials around to globe for clients including Optus, AXA, Apple Music, Southern Comfort, Tiger Airways, Bonds, P&O Cruises, Sunbeam, IBM, Origin Energy, AGL, Nescafe and DBS Bank.