Uncle Friendly is the alias for Rhett Wade-Ferrell. A kid who grew up on a school camp set on a goat farm in the foothills of the deep south of Tasmania and somehow ended up becoming a director. Rhett’s music videos paved the road to commercials which he has directed around the world since 2010. In 2015 his first short film ‘Markers’ was selected ‘in competition’ for the 2015 Sydney Film Festival and was nominated for best film, best director and best screenplay. In the same year, he worked with Flight Facilities for the first time since ‘Crave You’ and made his second and third videos with them starring Kylie Minogue and Reggie Watts. In 2016 the final instalment of the collaboration was for the song ‘Down To Earth’ starring Rhett’s his all-time favourite actor Sam Rockwell and choreographed by the legendary Vincent Paterson (Michael Jackson, Madonna, Aphex Twin). In 2016 Apple Music commissioned Rhett to direct a video for Madisen Ward and the Mama Bear as part of the launch of Apple Music.

This year Rhett expanded his short film ‘Rookie’ into an eight part darkly humorous anthology series with Hamish Rothwell which is under consideration and prayer to go to network. In the same year Rhett also completed an attachment on the Netflix Original Series ‘MESSIAH’ created by Michael Petroni, directed by James McTeague and Kate Woods, starring Michelle Monahan. Rhett continues to bring passion and enthusiasm to directing commercials and music videos while developing original long form content with his development collective Birdhouse Pictures.